their dreams and aspirations...
crumble in front of their face.
And all of their wicked intention...
to destroy the human race.
So come we go chant
down Babylon one more time.
Come we go chant down Babylon!”
from "Chant Down Babylon" by Bob Marley
in mobile communication
technologies and their global availability have exposed
otherwise insulated individuals and cultures to the
manipulations of those who would control media content. The
power of mass media in the hands of the
few, poses significant risk to the freedoms of the many.
This monopoly on media is a threat to personal autonomy… for in the words of
Jim Morrison: “Whoever controls the
media, controls the mind.”
this knowledge, we look for ways to “break the spell” that
the black-media-magicians have cast upon a largely
unsuspecting public. We look for the tools and opportunity
to push back against mass media programming, to act as
Jammer, while developing strategies to better prepare
for an uncertain future. Given the revolutionary and
game-changing potential that information technologies put in
the hands of the individual, the outlook is increasingly in
our favor... if we are willing to fight for it. We move to
take personal responsibility for building a better tomorrow.
We do not expect assistance from institutions of the old
paradigm. We look to none but each other in this endeavor,
“The future's here...
we are it... we are on our own”
- from "Throwing
Stones" by Robert Weir & JP Barlow
defined here as the communications, entertainment and
advertising industries, are suspect in that they dictate the
content being delivered to the public. Media moguls within
the entertainment industry control content, who in turn are
influenced by advertising agencies that (along with their
clients) bankroll the production costs of entertainment
programming. Communications companies deliver, via their
networks and a tech-driven array of wireless gadgetry,
data rich content, created to a great extent by the
This powerful media
triad... communications, entertainment and advertising...
secure political favor through the power of the lobbying
which controls what increasingly has become a “reality
form of government. As opposed to other powerful
industries seeking influence over our government such as
Big Oil, the media triad's commodity is essentially the
manipulation of the people's perceptions. Seeing an
opportunity, our government seeks a “Quid pro quo.”
As such, these industries wield enormous power and influence
and cannot be trusted by virtue of the age-old adage that
absolute power, corrupts absolutely.
There is a reason why TV executives refer to shows they
produce as “programming.” There is a reason why advertisers
pay small fortunes for commercials and for product placement
in films. Their intention is simple. They desire to program
the masses to do their bidding. Overtly, they want the
masses to buy their products... but covertly... they want
the masses to think the way they want them to think. They
want people to think like good consumers.
exactly, was the importance of the citizen overtaken by the
convenience of the consumer?
The masters of
the airwaves will stop at nothing to broadcast their
disinformation... to impose their version of reality to suit
their nefarious agenda. This deceptive content of control we
label “Babylon Bandwidth.”
Here is a subtle and
Historically, at least since WWII, the US political
infrastructure has been bureaucratic in nature. Recent
political events have rapidly moved away from bureaucratic
business as usual, to a more disruptive model. This change
came about, in part, due to the rise of social media. Recent
campaign cycles were driven more by social media (such as
twitter) than traditional news media. Traditional media,
driven, first by the big 3 television networks, then by
cable news, were structured
around a bureaucratic model. Social media is more
disruptive in nature. It's strength is immediacy, at the
cost of accuracy.
This is a game-changer for how people
get their news. Social Media News is de-centralized. It
acts as more of a disruptive insurgency than a bureaucratic
is, however a major component of content delivery and
control that the media masters desperately cling to. This is the
all-important phenomena known as... “Popular Appeal.”
each agency controls their individual output, it's relative
success or failure is dependant upon how it is received by
the public. To be effective, output must be popular. To be
popular, it must resonate on a deeply emotional (perhaps
even spiritual) level with the masses. Try as they might,
the media masters cannot consistently predict or control
popular appeal. Consequently, each individual media mogul is
forced to react... to constantly re-adjust their messaging,
in response to popular sentiment.
Popularity is an
intangible and more importantly, an ineffable commodity. If
enough people are enamored with a media phenomenon... for a
long enough period of time... it becomes a trend. This is of
course the “holy grail” of the media industry. A
trend, reduced to it's most basic component, becomes a
advertising effectiveness and hence advertising revenue is
dependant upon mass appeal, significant research and
development resources are budgeted to study such memetic trending.
For this reason, the collective output of the media industry
is significant on a cultural level, as it mirrors the
culture being targeted.
Close examination of the combined collective output of
modern media tells us much about our global citizenry. By
virtue of what is being marketed to us, modern media reveals
perceived trends in how we think, feel and react to events
of consequence in our world. Indeed, it illuminates
collective characteristics of our
reality… our collective
consciousness, as reflected by the manipulations of the
above mentioned media masters.
In this regard, popularity of media output becomes an
indicator of what resonates, what
of specific, or in the
of the marketing magicians... “target”
populations. By scrutinizing how we are being marketed to,
we gain more insight into who we are as a culture.
By waking up to
Babylon Bandwidth, we begin to understand the extent of
media manipulation... we begin to realize
deep the Rabbit-hole goes.”
information technology evolves more rapidly, the media
masters begin to lose control of the medium. Social media
has to a certain extent, de-centralized modern media,
diluting Babylon Bandwidth's hypnotic power. The perceptive
and vigilant citizen can, in effect, use modern media to
their advantage by gleaning trends in the media-stream.
considering trends, specific pieces of media content lose
importance. In the words of Marshall McLuhan... the
medium is the message…
a medium itself, not the content it carries,
becomes the focal point of significance.
Realization of these trends allow us to sharpen our
predictive faculties in contemplating the future. By
examining trends in media for purposes of prediction, we
logically place emphasis on a popular or
Pop Future... or the perceived trending in
entertainment, infotainment and information services,
as evidenced via the world wide web and social media
platforms such as
et al... is a culturally powerful predictive tool. We
to fight back against Babylon Bandwidth, using these
and other such tools to our advantage. We will examine all
available data-streams for the purpose of predicting
possible, probable and prescriptive outcomes to present day
scenarios, as they pertain to personal autonomy.
examine the complex intertwining advancements and
expectations in the hard sciences such as astronomy, physics
& biology, as well as other disciplines of relevance
such as, psychology, sociology and anthropology.
Additionally, we pursue intuitive disciplines, peering
through the lens of the new and relatively esoteric
interdisciplinary system known as Synchromysticism.
heavily influenced by the study of the collective
unconscious as pioneered by
Dr. Carl Jung. Jung was the founder of analytical
psychology. He emphasized understanding the psyche through
exploring the worlds of dreams, art, mythology, religion and
philosophy. One of his most notable ideas is the concept of
synchronicity. Jung created the term synchronicity to
describe the alignment of
“universal forces” with the life
experiences of an individual. Jung believed that many
experiences perceived as coincidences were not merely due to
chance, but instead reflected the creation of an event or
circumstance by the alignment of such forces. In difference
to these forces, consideration is given to the power of mass
media and its influence on humanity’s psyche.
Pop Future seeks to
illuminate the mysterious universal synchronicities, as
mirrored by mass media, to better understand the forces that
are at work, shaping our newly emerging global culture. By
searching for patterns in the noise... by aggregating
and analyzing transmissions from the collective conscious...
we will harness the resulting information to our
advantage... forecasting the Future from what emerges.
Find below a collection of in-house and third
party links that may prove useful in our memetic